Dark and bright or a blend of white, so many colors are there to give light to the eyesight. No doubt, our life is filled with colors.
Fortunately, the people clearly understand the scope and significance of colors and their impact on human life. Further, colors play a pivotal role to drive emotions and feelings to set up a specific state of mind.
It has been realized by the business sectors largely. Therefore, special attention is paid to select a color for business whether it is a website or your business logo in order to click the minds of people by exciting their eyes.
However, many people mistake their business logo as branding. It is true to some extent because the business logo is actually a tiny source to exhibit business strategy for a brand. A business logo is considered a symbol of identification with a powerful impact on customers.
Logo designer understands explicitly it is not possible to portray organizational values and mission with a suitable logo. Further, a logo is a means to specify business goals and objectives. Therefore, it is crucial to get a well-designed business mark before product ventures in order to convey a brand message.
Impact of Logo Colors on Business Recognition
It is not possible to control emotions and mood swings of people regarding their response towards brands. However, business organizations can make an effort to shape customers’ behaviors by selecting brand color and style.
It is confirmed by medical science and psychology that colors affect the perception of people significantly. Therefore, a well-designed and optimally colored logo potentially guides the business interpretations.
Nevertheless, logo color can completely divert customers’ attention towards your business. So, convey the message of your brand by following the given guide:
Yellow Color: A symbol of Optimism
Sun has a yellow color. Yes, therefore, it is quite easy to understand that it evokes strong emotions of energy and optimism. Not only this, warmth and clarity are two major factors of yellow.
However, yellow colored logo design is used to make it prominent among other colors owing to its brightness. Further, the color is generally used for highly expensive goods as it gives an indication of treasure or gold.
Not only this, children get more attracted to this color, so the McDonalds is more popular among children owing to its yellow arches.
Nonetheless, yellow is a color of caution and attention which truly attracts customers’ attention towards the brand.
No doubt, orange is getting popularity among business logos owing to its elegance and impression of confidence.
The orange color symbolizes creativity, enthusiasm and youthfulness. The brands that want to make a hooters’ impact, always go for orange color for their logo. However, a few experts don’t approve this color for branding. But others believe that it’s a color to lure sweet tooth among people. Fanta is a glaring example of it.
There is no denying the fact that red color excites blood pressure. The color is extremely powerful in exciting thrilling emotions. It is denoted by warmth and romance. Further, it is usually used to the instigate emotions of entertainment. The red color is successfully used by the brands Coca-Cola, Netflix, and so many other prominent brands.
Purple is a color of exploration and imagination
Generally, purple is considered a royal color. It exhibits the impression of grandeur, mysticism and opulence. It gives a soothing effect to the eyes triggering the sense of imagination and exciting the nerves for creativity.
Therefore, purple is used by the brands related to communication, hair styling products and tourism significantly use this color to get more customers. Further, it is considered a color of wisdom. Therefore, many educational institutions used purple color for their prospectus, greeting cards as well as for their website logos.
The specialty of blue color is that it gives a sense of dependability, strength and tranquility. It has been observed that almost all business organizations use the blue color in one shade or the other.
Just imagine, blue is a color of the sky. What does it mean? It is flawless and limitless. Therefore, major brands dealing in the sector of technology always opt for blue color. For instance, Dell, Intel, IBM, and so many others have used blue to convey a message of flawless technology.
Not only this, blue symbolizes durability and reliability which are required by all customers. It is the reason blue colored logo designs for active trends.
To sum up, various methods and tactics are used to get maximum brand exposure. A business logo is a strong tool for advertising. Therefore, design, shape and colors of the logo are far most important to make a uniquely identifiable mark for the business.
Further, a well-designed logo can significantly help to reap high business rewards. If you are striving for the objectives, don’t waste time. UAE logo design company Dubai is the best choice for auspicious logos.
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