The greatest Emirati Ecommerce stores understand the customer's needs to see everything before they make a purchase and the need to test products before they buy it, but when it comes to Product Search store owners tend to fail!
The whole point of introducing search bars into ecommerce stores is to allow an easy search through thousands of products, but search bars end up doing the opposite. Not only does it leave customers confused about where to look for the desired product but it’s also frustrating and a waste of time.
Product search through ecommerce stores should be easy and practical and take very less time. Something experts in ecommerce solutions ensure when they design stores for clients! The following article focuses on tips that can help ensure that the site search remains easy to sift through leaving behind happy customers.
How to make ecommerce search easier
From making it easily visible to making it longer to accommodate long product names, search bars can make or break a deal when it comes to customers shopping from your E-store. All the more reasons to ensure that the searches through your site are less frustrating and more rewarding.
Read on to know tips that can help make ecommerce search easier:
Make search box easy to spot
The location of the search box significantly affects user decisions to shop and look through products. So in case, the customer’s searches are important for your site (which they need to be) your search bar’s prominence should reflect this!
Some Emirati e-stores hide their search boxes to keep the design clean however; this overlooks the customer’s need to search through the site.
Opt for longer search boxes
Although the size of your search bar should depend on the types of products that your store is dealing with, the search box should be big enough to fit long queries.
A suitable example would be customers searching for electronics with specific models and codes. It’s harder to search through the site if the product codes keep disappearing.
Use autocomplete features
Customers are always hoping to save time when shopping online. In addition customer’s may not be aware of the spellings of a certain product, so opt for autocomplete and auto suggest features for the onsite searches to minimize the time consumers spend looking for the right product and the correct spellings.
Incorporate department searches
For larger ecommerce stores, it's harder to sift through numerous products. And if you're selling products that can be classified, opt for department wise searches that allow users to select departments or categories to make searches easier.
Use text in search box
Since customers need a nudge, it always works when the search bar has something like “Enter product name or code here.” Encourage customers to use the search bar, making them realize that you can solve their search issues.
Use search per page
It's convenient if there's one search box on the home page and no more. Not only that, going back to the home page to search for a product will also prove very impractical for the site and the searches. Avoid using a search box at the checkout as it might distract the consumers. But it's okay to play search boxes on all other pages.
Take Away
Let's admit it, it's quite frustrating when Emirati stores are beautifully designed, and product displays are kept up to date but when it comes to searching through the sites, it takes years and years to look for the search bar, or using it is more complicated than the password for your oldest email account!
Use the tips above and the advice from experts in ecommerce solutions Dubai to create an e-store that’s not only beautifully designed but understands the tyranny of a frustrating search bar! A practical and easy search bar doesn’t only leave behind a happy customer, but it also helps save time!
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