A mobile-friendly website is crucial for capturing the attention and loyalty of the ever-growing mobile user base. As of the latest data, the global smartphone user population has continued to rise significantly. Currently, it is estimated that approximately 60% of the world's population are smartphone users. This indicates a steady increase from the previous statistics mentioned in the paragraph.
With the rapid advancements in technology and increasing accessibility, it is reasonable to assume that the number of smartphone users will continue to rise in the coming years. Therefore, it is essential for businesses to prioritize mobile optimization and ensure that their websites are mobile-friendly to cater to this expanding user base.
Therefore, this writing will shed light on why a mobile-friendly web design is important for business. So, don't go anywhere and keep an eye on this page to reveal the secrets.
Top 6 reasons why web design should be mobile-friendly
More and more individuals are now using mobile devices like smartphones, tablets, and laptop computers to access the internet. It implies that websites are being accessed on smaller screens more frequently, doing reading and navigating them more difficult. More flexible navigation is possible on mobile-friendly websites, which makes it simple for users to find information and material they are interested in.
A mobile-friendly web design should have big text, bolded words, graphics, simple navigation, and links to other pages on the website. Therefore, this post will describe the top 6 reasons web design should be mobile-friendly.
1. Higher search engine rankings
Most websites that appear in Google's top search results are mobile-friendly. Both desktop and mobile users can attest to this. Even in a desktop search, a website not optimized for mobile devices won't score highly. Mobile-friendly websites score higher because they deliver a streamlined user experience across devices. Because of this, even if most of your website traffic still originates from desktop searches, having a mobile-optimized website will benefit your website's ranking above rivals that provide a bad mobile experience. Therefore, you must explore the best web design company's services to get a mobile-friendly website.
2. More page views and fewer bounces
Potential clients can find you if you appear at the top of Google's search results. You want visitors to stay on your website long enough to explore your offerings, give you a call, or make an appointment online. Your website must have an excellent mobile user experience to accomplish that. Fast loading times, eye-catching mobile displays, and simple navigation are all examples of mobile-friendliness. Also, your bounce rate can be decreased with a mobile-friendly website.
3. More content shares
Search engines and sharing are key ways users find your information, services, and products. Your material must be educational, useful, and simple to share if you want it to be seen by more people. By investing in a mobile-friendly website, you can make it simpler for users to share your content on social media and messaging services. It increases your organic traffic and aids in growing your clientele.
4. Easier contact
The availability of several contact methods at the user's fingertips is a huge benefit of mobile websites. If a desktop user wants to call you, they can email you or fill out a contact form, but they still need to pick up the phone. The potential client can lose momentum as a result of switching between devices. They could remember to contact you later but save your phone number. Users of mobile devices merely need to tap your phone number or email to contact you.
5. Cost-effective marketing
Internet marketing is a strategy used by top organizations to expand. They work with SEO services, spend money on advertising, and conduct social media campaigns. Although paid advertisements and content marketing might increase your website's traffic, your site converts people into paying customers. Make sure your website is mobile-friendly if you have a small marketing budget. When launching an advertising campaign, a great user experience will increase your return on investment.
6. Keeping up with Google's algorithms
As the leading global search platform, Google regularly modifies and improves its algorithms to attain higher accuracy and a better user experience. Many people's Google usage has changed as a result of mobile searches. Mobile device searches are more precise, useful, and location-based. Even for the same term, search results on a desktop computer and a mobile device may vary.
Geographical considerations must be taken into account while indexing mobile sites. According to Google's experts, query results may vary significantly between devices because users of mobile devices might be more interested in local information, and Google will use the device's location to give local, mobile-friendly search results. Therefore, to rank your site on top of Google's Algorithm, you must opt for the services that make your site mobile-friendly.
Wrapping Up
Are you ready to take your company to new heights? Increased leads, the happiest customers, and greater earnings depend on a mobile-friendly website. Professional web designers can ensure that your company website functions on mobile devices and boost your site's performance. So, you have to find a reputable web designer firm like SpiralClick to ensure the success of your business.
